Supports business growth by disseminating information that promotes a favorable view
of the organization and its products and services. Activities include developing and implementing
advertising and publicity campaigns; conducting market research; and identifying and predicting
current and future consumer trends.
Involved in designing, communicating and publishing promotions of Lowe's products or services
using various channels and media.
The primary purpose of this role is to support marketing efforts by partnering with creative services to ensure design efforts deliver on Lowe's strategic intent on time, on budget, and on brand. This role includes responsibility for coordinating larger scope and complex project activities, people, and other resources against defined timelines. This requires the ability to envision a project from multiple frames of reference, to understand how design work is performed, to work well with a broad range of people with diverse backgrounds, and to attend to the many details of a project to ensure it runs smoothly.
Develops and mentors creative delivery leads and manages agency partners to build understanding of creative delivery standard procedures, data, and resources and seeks their support on larger projects
Manages a multitude of Tier1 and Tier 2 project by coordinating timelines, project work scope, scheduling, logistics, and revises as appropriate
Leads working team sessions to ensure the timely execution of projects and to maintain project alignment within the team and with project intent
Ensures collaboration with channel partners for alignment of creative delivered through different mediums to the customer (banner, radio, tv, etc.)
Collaborates with Creative Delivery, Omni-Activation, and Brand and Creative Execution to maintain consistency and ingenuity in messaging that positive impacts customer engagement, brand loyalty, and ultimately drives traffic to the store and/or to digital platforms
Translates strategy and project intent to creative and serves as a communication bridge between Marketing Activation and creative/tactical resources (between Omni-Activation Team and Creative Services)
Works with capacity and portfolio planning to assess and monitor capacity and agency resources to ensure viability and feasibility of projects
Identifies emerging issues or concerns that could impact projects and develops and recommends potential solutions/improvements to prevent repeat of issues in future project execution
Serves as escalation point for Creative Delivery Leads for project issues, risks, changes, etc. to provide support and resolution in a timely fashion
Develops creative solutions from working on a breadth of projects by finding new synergies across projects to increase efficiency, cost effectiveness, and value to the organization