Ability to understand Goal, Strategy and KPIs, and building the campaign on achieve the goals.
Build and execute marketing campaigns with B2B and B2C clients/use cases.
Strategize, build and execute marketing automation tied to customer lifecycles and journeys across all marketing channels using marketing automation platforms and tools.
Lead demand generation campaigns that drive sales funnel results as defined by the business unit.
Exposure to third party integrations using Web hooks, REST APIs, etc.,
Manage promotion and campaign execution (building, testing, executing, and measuring) of nurture, drip, and operational programs (emails, landing pages, forms, scoring, etc.).
Carry out building and A/B testing and ongoing optimization of email marketing and campaign-specific landing pages.
Ensure all digital marketing platforms within the business communicate with each other to remove reporting and communication discrepancies.
Specifically leveraging CRM (SFDC, Microsoft Dynamics, etc.) and behavioural data to help drive customer segmentation/profiling, touch point prioritization, and messaging understanding.
Analyse and report on web traffic, demand activities, and Campaign/program performance, identify ways to optimize results, and regularly share findings with stakeholders (dashboards, metrics, results, etc.) to inform ongoing strategy and tactics.
Qualifications and Experience
3-5 years of experience in building campaigns with Marketo Automation tools.
Experience with Marketo and CRM systems Integration (Preferably SFDC and Microsoft Dynamics).
Experience building emails, workflows, and other integral marketing automation functions.
Basic HTML/CSS/JS knowledge and web editing experience.
CMS experience (Optional)
Experience with data analysis tools.
Good to have: Experience with other marketing tools like SFMC, Pardot, Adobe Campaign